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Learn how we took a Public Service Announcement (PSA) ad and transformed it into a campaign that not only raised awareness but also delivered tangible results.
The "JIMMY KING" campaign had a primary goal to raise awareness about the dangers of abandoned mines for the state of Nevada. We teamed up to create a relatable archetypal caricature "JIMMY KING". We tailored the story around key demographics of men ages 18-25.
In this case study we dive into into the success of the campaign, which achieved incredible engagement and outreach through carefully crafted original content.
The YouTube channel experienced a surge in viewership, with an impressive 317,000+ increase in video views compared to the previous year. This substantial growth was further emphasized by the impressive 1,772,414 impressions served on YouTube.
The content strategically placed on targeted web pages garnered significant attention, resulting in a staggering 1,975,400 video views. This translated to a remarkable 25,000% increase in page visitations, exemplifying the campaign's resounding success in driving traffic to these specific pages.Additionally, the campaign achieved a commendable 4.2 million impressions served, further solidifying its impact on the digital landscape.
The campaign's presence on social media platforms saw an extraordinary 25,000% increase in page visitations. This exceptional growth was indicative of the campaign's ability to resonate with the target demographics across various social media channels. The campaign's reach extended to 2.3 million views in total, reaffirming its widespread appeal.
Our JIMMY KING campaign reached a wide audience, with 1.6 million viewers watching the content to completion. Impressively, over half of the impressions were on mobile devices, showcasing the campaign's effectiveness in capturing the attention of on-the-go audiences.
Total plays across all platforms
Increase in page visitations
Views to completion
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Through the strategic deployment of original commercial content tailored to key demographics, this campaign achieved extraordinary results. The substantial increases in views, engagement, and page visitations across platforms underscore the campaign's remarkable success. These outcomes not only showcase the effectiveness of the campaign strategy but also lay a strong foundation for future endeavors in engaging and resonating with the identified key demographics.
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